How did you attract/address your audience?

To define the genre of our film we used various techniques in the opening sequence, and also to grab the attention of the audience so that they are persuaded to watch the rest of the film.

For example, we edited certain scenes with the antagonist, so a black and white filter appeared on screen. This was used to give an ominous effect to the scene, so the audience can quickly distinguish that this particular character is up to something no good, and could possibly be dangerous and pose a threat towards the protagonists.

Also still on the antagonist, all the shots revealing the antagonist were very secretive. Every shot showed the antagonist with a hood up, not facing the camera, and one shot had him walking away from the camera, so his identity cannot be discovered. The camera shots we used for the antagonist were low angle, high angle and medium long shots.

This links in with the mise en scene used for the antagonist, which was dark clothing and hooded tops. Hardly any antagonists that hide their identity in horror films wear brightly coloured clothing, so we felt it would be right to follow the stereotypical horror antagonist.

On the other hand, the protagonists had completely different camera shots, which all revealed their faces. We used a wide range of camera shots for them, such as medium long shot, close ups, and low angle shots etc. These were used to make the protagonists highly accessible to the audience.

The protagonists had a different mise en scene compared to the antagonist, wearing normal everyday clothes, with bright colours and nothing to cover their faces. This was used because we wanted to create a contrast and establish a difference between the protagonists and antagonists.

We portrayed the protagonists as normal as we could, so that it was easy for the audience to relate to the characters. This was also used to create a sense of unknown and the characters being totally unsuspecting of what horror lay in store for them, which is implied happens later on in the film, which is hopefully the main factor in which the audience decide they want to watch more of our film. We think that all these techniques help the audience define the genre of the film, which is obviously horror/thriller.

What have you learnt about technologies from the process of constructing this product?

Using a camera was easy and simple, it was also fun to film in a random sequence because of the fact that we could edit later on. The camera was very small and simple, so it was easy to carry and shoot things; we also had support from the tripod so that our filming wasn’t shaky and unprofessional. This gave us the confidence we needed to make a successful piece of film. We also learnt about the 180 rule which states that the two characters in the scene should have the same left/right relationship to each other, so in the beginning of our scene we made sure we used the 180 rule. Using the editing software was much more complicated as it took a lot of concentration and effort. We had to make sure our editing was precise and on time, meaning our film would look professional.

Directors Commentary Part 1

Here the directors of our piece talked about some of the reasons we chose certain aspects for our piece. We decided to do this as it helps the audience to understand exactly why things are the way they are and it also gives them an incite into the making of the piece.

Looking back at the preliminary task, what do you think you have learnt from the progression from it to the full task?

The preliminary task helped us to progress for the main task during the preliminary we were able to acquire the skills we needed in order to create a short and easy first task attempt. We needed to do this in order to learn different camera skills and different shots; it also helped us to learn a wide range of filming rules and techniques, which we later went on to use in our main piece

During the preliminary task we learnt how to plan out our piece, this has helped us as it showed us how to plan our final piece. This planning helped us to work together well as a group, to choose the locations to use and to decide on filming days and roles for our group members. The planning also helped us to decide after some research what genre we wanted our film to be, we knew we wanted to make a piece that built tension so after looking into it we found that a physiological thriller would be best, as it includes both action and mystery, both additional aspects that we want to include to keep the audience engaged.

The experience planning helped us to know what sort of lighting, dark and gloomy to create a spooky atmosphere, and editing, colour filters in order to show different narratives, we needed in order to show our piece as the genre we wanted it, we knew what sort of things we would have to consider in order to get a good location. We also knew in order to show different time periods, different filters would be needed as this would create a contrast that the audience would find easy to spot when watching our piece; we made sure that each time we saw the same narrative we saw the same colour filter. Although in our preliminary we did not include music we knew that from planning the preliminary in our planning for the main task we had to decide what type of music would be needed when making our piece, the music we chose helped to create a build up, we included a change in the music when the stalker appeared as this emphasised the danger he was to the girls and made the audience fear him as well. In our preliminary task we used only diagetic sound, however in the progression from our preliminary to our actual task we knew that in order to make an effective piece we would need to have both diagetic and non-diagetic sound as this engages the audience. For our piece we learnt how to use garage band and using this programme we created our soundtrack to our piece as this avoids any copy right laws which we knew if we wanted to use a certain piece we would have to get permission from the artist themselves.

From the planning of our main piece we came up with a shot list that changed slightly as we decided that the particular shot would not create the atmosphere we wanted and would not show the changes in emotions of the girl. We realised after filming our preliminary inside that the lighting was not the best and it looked quite fake, in order to get over this while filming our main task we filmed most of our piece outside. This helped as we had natural lighting, however we made sure that the unhappy moments were in gloomy weather as this added to the mise en scene as a pathetic fallacy, using weather to show the emotions, to contrast we made sure that the happier parts of the footage were when it was brighter outside as this again helps to portray emotions. Outdoors also helped to create realism within the piece as it was real places that did not look made up or created by us, this added to the effectiveness of the piece as it shows the audience that the girls are in real danger.

To edit our final piece and our preliminary task we learnt how to use ‘final cut pro’, initially the programme seemed hard but after some experimenting with different ways of cutting, different effects and different cut rates we learnt how to use the programme so that when editing we were quick and effective, this helped to enabled our piece to be made to a good standard. In our preli-



minary task we learnt to demonstrate a range of techniques e.g. a jump cut which we went on to use in the piece for the moment where the stalker is introduced and then when we later see him again. This editing technique enabled us to show the mystery of the man which therefore helped to create additional atmosphere in our opening two minutes of the film. While editing we made sure we used transitions in order to keep the piece following with no big jumps between shots, apart from the jump cut as this added to the buildup of atmosphere for the audience.

Overall the preliminary task was very helpful and definitely helped with progression to our final piece. If we had not done a preliminary we would not have created a piece to a good standard. During our final piece we learnt a lot more than what we did when just making the preliminary and therefore, if we were to do another task then we would know that the planning of the piece is crucial and that in order to get a good and effective piece you must film the same event from many different angles, as when editing this enables the audience to get a good overview of what is happening.

4. What kind of media institution would distribute your media product and why?

The media institution that would most likely be interested in distributing and producing our product would be something like Film4 Films, due to the company being responsible for backing a large number of films made in the United Kingdom, and more specifically film genres similar to ours (Horror), with examples such as Attack the Block, Fright Night and Shaun Of The Dead. The reason we believe Film4 Films would want to distribute our film is because it is solely a British film, as it has all British cast and a British production, and is filmed in Britain. It is also a Horror, and the large majority of films under this particular genre released by Film4 do reasonably well in box office cinema, so for this reason we think they would be prepared to market our product, as we think it would capture their imagination, and that our film would fit well in their movie library.

Also Pathé might be interested in distributing and producing our film, as they have also produced and distributed British horrors such as The Cottage and Blood: The Last Vampire, which share same qualities as our film, due to them being British films and share the same Dark Horror genre. They have a good relationship with British directors and the British horror films under their tutelage have done well in box office, despite Pathé being a French company, although they do have offices in London.

If the two film companies above rejected our film, we would have to aim for a film company that possessed a lower-budget and preferably one that was independent. The film company that would meet our needs best and would be best suited to our film would most likely be Hammer Film Productions. Situated in London, and founded in 1934, the company is best known for the Gothic "Hammer Horror" films that have been released under the company name. The Curse of Frankenstein (1957), Dracula (1958), The Rocky Horror Picture Show (1975) and more recently The Woman in Black (2011) are examples of films that are in the Hammer Film Productions. We feel our product would be at home under the production of Hammer Films, and that they would market our film well, and evidence of this is the success and the popularity of films produced and distributed by Hammer Films, and the fact that the names of the films in the Hammer Films library are instantly recogniseable.

The marketing of an independent film is challenging enough with restricted budgets and tight time schedules. However, there are ways we could overcome this. For example we could search for film competitions so that we can see what our film qualifies for. Also presence in film festivals can help us market our independent film to distributors, and hopefully secure a concrete offer from a distributor. We could also “fly the banner” for our film, spreading the word about our film, hosting parties/dinners, conferences, screen previews etc.




In this day and age we are blessed with the technology that is available, such as the Internet, and using the Internet as a marketing tool would be a good strategy. By discussing our film on Internet forums and discussion boards, these websites are compatible with film enthusiasts looking for new independent films, and this would raise awareness of our film title and hopefully persuade people to go to their local cinemas and watch it. We could also maybe use YouTube, by releasing a trailer under a distributors account and hopefully gain a large number of views and this would lead to a good turnout at the showings in the cinema.




Also we could ask our local cinema if we could display posters of our film, to raise publicity of our film, and hopefully catch the eye of members of the public. A film poster with a vibrant colour scheme, eye catching imagery, and a creative and unusual font for the title is sure to be successful in advertising our film. An example of a noteworthy movie poster is the one used for 28 Days Later, a critically-acclaimed British film.

Final AS Opening Sequence

Opening Sequence on Youtube.com
This is out final Opening Sequences Uploaded to YouTube

Who would be the audience for your media product?

The chosen audience for our media product would be an audience that fits in the age range of 15+, this is because it is a dark thriller that wouldn’t be suitable for a younger audience, and if we were to carry on from the first two minutes of the film it would have been pretty complex which young minds wouldn’t understand. Most 15+ girls would be interested in our media product because it includes two female best friends and not only is it terrifying it is also sad and most girls love a sad story (tear jerker). In the first two minutes of our film we tried to show many flashbacks so that the audience would be intrigued so find out more, and to find out why there was two girls swinging happily on a swing and now there’s one all alone. If our media product was continued it would also have shown lots more of flashbacks of the girl’s memories and happy times, then it would fade back into the sad reality of how life is like now.

We are aiming for a mass audience as the thriller genre is very popular and has a huge audience of boys and girls. People who are excited by physiological thrillers and films that build up fear would be most suitable for our media product.

Our media product is especially aimed at an audience who likes thrillers and likes films that keep them guessing and wondering. A thriller which almost relates to our theme and age range is “when a stranger calls”. This thriller is about a stalker and a victim almost like ours; the tension increasingly builds up, and leaves the audience wanting more because of its intense terror.