How did you attract/address your audience?

To define the genre of our film we used various techniques in the opening sequence, and also to grab the attention of the audience so that they are persuaded to watch the rest of the film.

For example, we edited certain scenes with the antagonist, so a black and white filter appeared on screen. This was used to give an ominous effect to the scene, so the audience can quickly distinguish that this particular character is up to something no good, and could possibly be dangerous and pose a threat towards the protagonists.

Also still on the antagonist, all the shots revealing the antagonist were very secretive. Every shot showed the antagonist with a hood up, not facing the camera, and one shot had him walking away from the camera, so his identity cannot be discovered. The camera shots we used for the antagonist were low angle, high angle and medium long shots.

This links in with the mise en scene used for the antagonist, which was dark clothing and hooded tops. Hardly any antagonists that hide their identity in horror films wear brightly coloured clothing, so we felt it would be right to follow the stereotypical horror antagonist.

On the other hand, the protagonists had completely different camera shots, which all revealed their faces. We used a wide range of camera shots for them, such as medium long shot, close ups, and low angle shots etc. These were used to make the protagonists highly accessible to the audience.

The protagonists had a different mise en scene compared to the antagonist, wearing normal everyday clothes, with bright colours and nothing to cover their faces. This was used because we wanted to create a contrast and establish a difference between the protagonists and antagonists.

We portrayed the protagonists as normal as we could, so that it was easy for the audience to relate to the characters. This was also used to create a sense of unknown and the characters being totally unsuspecting of what horror lay in store for them, which is implied happens later on in the film, which is hopefully the main factor in which the audience decide they want to watch more of our film. We think that all these techniques help the audience define the genre of the film, which is obviously horror/thriller.